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Broadway at the Beach Blog

A Parade, A Blizzard & A Very Broadway Christmas

It's the biggest, brightest and most anticipated event at Broadway at the Beach. It's the day we officially kick off the holiday season as families, friends and even a special guest from the North Pole gather together to celebrate the season of splendor and it all begins at the 3rd Annual A Very Broadway Christmas! So mark your calendars for Saturday, December 2nd!

The fun begins at 11 am as we launch the holiday season with the Ripley's Attractions Myrtle Beach Holiday Parade. The interior roadway of Broadway at the Beach will be the track for this exciting and fun procession that begins on the 21st Avenue North side near Pavilion Park West and ends just past Dave & Buster's, located on the 29th Avenue North side. Make memories with the kids as your favorite community businesses, local heroes and characters parade around Broadway!

At the conclusion of the parade, we have two places at Broadway for live entertainment and activities. From 1 pm to 4 pm, join us on The Avenue where there will be live music playing and lots of kids' activities, including train rides. Plus, you don't want to miss this year's Broadway Beach Ball Blizzard at 2 pm as we will drop mini white beach balls with the names of some of your Broadway spots. If you catch a ball, just head into that location and receive a special discount or prize! We will have two drops, one for the little ones and not so little ones! But remember, this is the season of holiday cheer and Santa will be watching, so one ball per patron!

Feel like dancing this first weekend in December? You can show off your best moves during the Ripley's Plaza Party also from 1 pm to 4 pm!

Getting hungry? You'll have just a bit of time to get something to eat before families start gathering by the stage near WonderWorks for Broadway's 23rd Annual Holiday Tree Lighting Celebration.

The event begins at 6 pm on the Southwest corner of Broadway at the Beach. Hosted by WBTW's Chief Meteorologist Frank Johnson and news anchor Meghan Miller, the festivities will feature performances by Legends In Concert, Carolina Freestyle Cloggers and other entertainers.

"A Very Broadway Christmas" will wrap up as the skies come alive with a fireworks extravaganza sponsored by Helicopter Adventures over Lake Broadway at 8 pm.

It's the perfect way to get in the holiday spirit! So join us on December 2nd for Myrtle Beach's biggest holiday party.