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Myrtle Beach's Broadway At The Beach Welcomes New Merchants And The Return Of Fireworks For 2021


Contact: Gina Vasselli, LHWH PR

(843) 448-1123 or email

Myrtle Beach's Broadway At The Beach Welcomes New Merchants And The Return Of Fireworks For 2021

New Attractions Set To Open And Weekly Summer Fireworks Shows Planned For The Epicenter Of Fun In Myrtle Beach

April 15, 2021, Myrtle Beach, S.C. Broadway at the Beach, an experiential retail and entertainment center located in Myrtle Beach, S.C., is pleased to announce several new merchants as well as the return of weekly fireworks shows this summer.

New merchants joining Broadway at the Beach include Byrd's Famous Cookies and Fresh-Up. Byrd's Famous Cookies, located next to Savannah Bee Company, is one of the largest and fastest growing independent cookie, snack and gift companies in the United States. Headquartered in Savannah, Georgia, Byrd's Famous Cookies provides fresh baked products to customers around the world. Fresh-Up, a lite bite eatery located next to Yamato Steakhouse, features smoothies, juices, bubble waffles and other treats.

Also joining Broadway at the Beach is the all-new Broadway Theater. The Broadway Theater, located across from Simpsons 4D, includes 370 stadium style seats. It will feature Le Grand Cirque as its very first show from May 20 through the end of October. Hot Jersey Nights Christmas Special will be featured in November and December. Returning to Broadway at the Beach for another season, and in a new location, is Charles Bach's Wonders Theatre. Now located on The Avenue, Wonders Theater will feature Charles Bach's Wonders Magic Show, Catch This! Juggler Niels Duinker's Comedy Variety Show and Steve Falcon's Comedy Hypnosis Hour. A fall guest show series is also planned.

Additionally, a longtime Broadway at the Beach staple, Retro Active has added a sister store, Retro Active 2. Located next to Build A Bear Workshop, Retro Active 2 is a must-stop shop for the best in pop culture and music from the 90's through the favorites of today. For the sweet and sour fans, It'Sugar has recently opened a Sour Patch Kids store inside their space featuring these sour then sweet candies and novelties.

A family favorite, Broadway at the Beach's weekly summer fireworks shows are set to return in June. Shows will take place every Tuesday, June 8 through August 31, at 10 p.m. and every Friday, June 18 through August 13, also at 10 p.m. In addition to the weekly fireworks, Broadway at the Beach will also present a 4th of July show on Sunday, July 4 and a Labor Day weekend show on Sunday, September 5. Both holiday shows will take place at 10 p.m., and all fireworks are weather permitting.

"We're excited to bring these new and exciting merchants to an already fabulous lineup of experiential shopping, dining and entertainment experiences at Broadway at the Beach," said Melissa Armstrong, marketing director at Burroughs & Chapin, parent company of Broadway at the Beach. "We look forward to a spectacular and memorable season at Broadway at the Beach, shared with our wonderful guests, their family and friends."

For more information about Broadway at the Beach, visit, call 1-800-386-4662, or follow on Facebook, Twitter, and Instagram.

About Broadway at the Beach

Broadway at the Beach is South Carolina's number one tourist, shopping, dining, and entertainment destination attracting millions of visitors annually. Broadway is set on 350 acres in the heart of Myrtle Beach and features world-class shopping, dining and entertainment in a series of magical, interconnected villages, surrounding the 23-acre Lake Broadway. Broadway's distinguished tenant mix has something for the whole family: popular attractions; outstanding restaurants and eateries; extraordinary specialty shops with national and local brands; and first-rate hotels. A past recipient of the South Carolina Governor's Cup, it was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism.