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Welcome to South Carolina’s most visited attraction, Broadway at the Beach!

We’re located in the heart of Myrtle Beach and offer outstanding activities for visitors of all ages. Here you’ll experience everything from shopping and dining to amusements, and entertainment. There’s always something new and exciting to do, including special events throughout the year.

Prepare to discover a world of wonder and make magical memories of your own as you enjoy the best that Myrtle Beach has to offer all in one place, Broadway at the Beach! Where Myrtle Beach Comes to Life!

1325 Celebrity Cir,
Myrtle Beach, SC 29577

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Guest Assistance

For your convenience, you can find brochures and receive other visitor information to help make your visit more enjoyable at Guest Services.

Guest Services is located in the Key West Village area of Broadway at the Beach.

To speak with a member of our Guest Services team, please call (843) 444-3200.

Wheelchairs, Scooters & Strollers

For wheelchair, scooter or stroller rentals, please visit Wheelchair & Scooter Rentals of Myrtle Beach, located in the Key West Village area of Broadway at the Beach, or give them a call at (843) 446-8723.

Lost & Found

For Lost and Found, please call Guest Services at (843) 444-3200.

Security

Broadway at the Beach’s security team is available 24 hours a day, 7 days a week and can be reached by calling (843) 913-9310.